Message Matters
Make Your City Website Easy to Read
Use these techniques, and your web visitors will easily get your message.
A Social Media Roadmap for Elected City Officials
These steps can help elected officials build a social media presence that supports their goals while avoiding pitfalls.
Take Steps Now Toward Digital Accessibility
Learn about five steps any city can implement now to provide reasonable access to web-based public services.
How Minnetonka Recruited More Firefighter Candidates Than Ever
A marketing campaign successfully helped the City of Minnetonka reach a strong class of new recruits.
Do Data Retention Requirements Apply to Social Media?
Social media platforms are great for increasing community engagement, but how should cities deal with the resulting data?…
Map Helps Raise Awareness of a City Treasure
Staff from Burnsville’s Communications and Recreation departments created a “Pocket Parks Map” to promote city parks.
Five Steps to Establishing Your City’s Visual Identity
What kind of first impression does your city's visual identity make?…
Redesigning City Newsletters in the Era of Plain Language
Find out how Eden Prairie recently redesigned its newsletter to better meet residents' information needs.
Good Media Relations—It Makes a Difference!
Follow these practices to developing a good relationship with local news agencies.
Crafting a Simple Message—If You Lose Them, You Can’t Persuade Them
Almost all effective, persuasive messaging has one common core component: simplicity.