Message Matters

Mar-Apr 2020

Make Your City Website Easy to Read

Use these techniques, and your web visitors will easily get your message.

Jan-Feb 2020

A Social Media Roadmap for Elected City Officials

These steps can help elected officials build a social media presence that supports their goals while avoiding pitfalls.

Nov-Dec 2019

Take Steps Now Toward Digital Accessibility

Learn about five steps any city can implement now to provide reasonable access to web-based public services.

Sep-Oct 2019

How Minnetonka Recruited More Firefighter Candidates Than Ever

A marketing campaign successfully helped the City of Minnetonka reach a strong class of new recruits.

Jul-Aug 2019

Do Data Retention Requirements Apply to Social Media?

Social media platforms are great for increasing community engagement, but how should cities deal with the resulting data?…

May-Jun 2019

Map Helps Raise Awareness of a City Treasure

Staff from Burnsville’s Communications and Recreation departments created a “Pocket Parks Map” to promote city parks.

Mar-Apr 2019

Five Steps to Establishing Your City’s Visual Identity

What kind of first impression does your city's visual identity make?…

Jan-Feb 2019

Redesigning City Newsletters in the Era of Plain Language

Find out how Eden Prairie recently redesigned its newsletter to better meet residents' information needs.

Nov-Dec 2018

Good Media Relations—It Makes a Difference!

Follow these practices to developing a good relationship with local news agencies.

Sep-Oct 2018

Crafting a Simple Message—If You Lose Them, You Can’t Persuade Them

Almost all effective, persuasive messaging has one common core component: simplicity.