Message Matters
‘Brand Book’ Helps Keep Everyone in Edina on the Same Page
The Brand Book includes concise information on the City of Edina brand, city seal, other city logos, colors, typography, imagery,…
Victoria Website Redesign Improves User and Staff Experience
The city of Victoria's website redesign improves the user experience, providing several features to speed users to their destination.
Brochure Delivers Complex Message in a Compelling Way
This innovative mailer won a 2019 Northern Lights Award from the Minnesota Association of Government Communicators for best one-page communications…
Tips for Promoting Civility and Clear Communication During the Pandemic
Now more than ever, citizens need civility in government to work as the glue to hold things together.
Make Your City Website Easy to Read
Use these techniques, and your web visitors will easily get your message.
A Social Media Roadmap for Elected City Officials
These steps can help elected officials build a social media presence that supports their goals while avoiding pitfalls.
Take Steps Now Toward Digital Accessibility
Learn about five steps any city can implement now to provide reasonable access to web-based public services.
How Minnetonka Recruited More Firefighter Candidates Than Ever
A marketing campaign successfully helped the City of Minnetonka reach a strong class of new recruits.
Do Data Retention Requirements Apply to Social Media?
Social media platforms are great for increasing community engagement, but how should cities deal with the resulting data?…
Map Helps Raise Awareness of a City Treasure
Staff from Burnsville’s Communications and Recreation departments created a “Pocket Parks Map” to promote city parks.