Message Matters

Read the Comments, but With Care and a Plan
Ensuring your social media pages are informative, engaging, respectful, and legally compliant can be tricky. Use these tactics to help…
Choosing Effective Visuals
Visuals are the message in effective communications. They are what drives your audience to engage with a piece of content.
Visuals Are the Message in Effective Communications
Visuals are the message in effective communications. They are what drives your audience to engage with a piece of content.
Cultivating and Managing Relationships With Journalists
Working with the media can be one of the most intimidating aspects of holding public office or working in local…
Help Your Residents Navigate the Storm
Effective communication at the city level is a critical part of preparedness before a severe weather event occurs.
Columbia Heights Police Department Launches Podcast
Columbia Heights launched a police podcast following the civil unrest following the murder of George Floyd in 2020 to preserve…
Getting to Know Your Audience Will Unlock Your City’s Goals
Read about five tips to define your audience and tailor messaging to achieve the desired results.
How to Develop a Plain Language Program
Clear communication impacts every service your city provides, and residents deserve to receive information they can understand and use.
Plain Language Helps Residents Access Essential Services
Clear communication impacts every service your city provides, and residents deserve to receive information they can understand and use.

Taking a Proactive Team Approach to Crisis Communications in Your City
When a crisis happens in your community, it typically calls for an “all-hands-on-deck” situation at city hall.