Message Matters

Jan-Feb 2025

Lighten Up: Using Humor To Communicate Your Message

A little humor goes a long way in connecting with residents, making messages memorable, building trust, and transforming content into…

Nov-Dec 2024

Practice and Repetition Ease the Way for Effective Communication

Effectively communicating the work of the city to residents, businesses, and visitors is an ongoing challenge as technology changes and…

Sep-Oct 2024

‘The Dig’ Keeps Shakopee Residents Up to Date on New Developments

Shakopee developed a video series to inform, entertain, and direct the community to new city developments.

Jul-Aug 2024

‘Mayor’s Minute’ Radio Segment Keeps Community Informed

The regular radio segment called Mayor’s Minute serves to share City Council activities and local happenings with regional listeners.

May-Jun 2024

There’s a Time and a Place for Effective Storytelling

Storytelling is used in education, marketing, and leadership to convey messages more effectively and ensure they are remembered.

Mar-Apr 2024

Small Ideas for Big Impact

The City of Victoria explores opportunities to protect and preserve the environment by looking to both innovative and tried-and-true approaches…

Jan-Feb 2024

Create One-Pagers to Share Your Message With Legislators

Fitting your messaging onto one sheet is an excellent communication tool when city officials and legislators have limited time to…

Nov-Dec 2023

Read the Comments, but With Care and a Plan

Ensuring your social media pages are informative, engaging, respectful, and legally compliant can be tricky. Use these tactics to help…

Sep-Oct 2023

Choosing Effective Visuals

Visuals are the message in effective communications. They are what drives your audience to engage with a piece of content.

July-August 2023

Visuals Are the Message in Effective Communications

Visuals are the message in effective communications. They are what drives your audience to engage with a piece of content.