Message Matters

Mar-Apr 2024

Small Ideas for Big Impact

The City of Victoria explores opportunities to protect and preserve the environment by looking to both innovative and tried-and-true approaches…

Jan-Feb 2024

Create One-Pagers to Share Your Message With Legislators

Fitting your messaging onto one sheet is an excellent communication tool when city officials and legislators have limited time to…

Nov-Dec 2023

Read the Comments, but With Care and a Plan

Ensuring your social media pages are informative, engaging, respectful, and legally compliant can be tricky. Use these tactics to help…

Sep-Oct 2023

Choosing Effective Visuals

Visuals are the message in effective communications. They are what drives your audience to engage with a piece of content.

July-August 2023

Visuals Are the Message in Effective Communications

Visuals are the message in effective communications. They are what drives your audience to engage with a piece of content.

May-June 2023

Cultivating and Managing Relationships With Journalists

Working with the media can be one of the most intimidating aspects of holding public office or working in local…

Mar-Apr 2023

Help Your Residents Navigate the Storm

Effective communication at the city level is a critical part of preparedness before a severe weather event occurs.

Jan-Feb 2023

Columbia Heights Police Department Launches Podcast

Columbia Heights launched a police podcast following the civil unrest following the murder of George Floyd in 2020 to preserve…

Nov-Dec 2022

Getting to Know Your Audience Will Unlock Your City’s Goals

Read about five tips to define your audience and tailor messaging to achieve the desired results.

Sep-Oct 2022

How to Develop a Plain Language Program

Clear communication impacts every service your city provides, and residents deserve to receive information they can understand and use.