Successful grassroots advocacy requires telling a story to the right people and at the right time in the process. Successful grassroots advocates know how to localize and personalize their story, and they coordinate their story with other like-minded individuals and entities.
Every city has interesting stories to tell. Stories about the services, solutions, and partnerships provided to meet local needs and respond to unique city circumstances for efficient, cost-effective ___________ (parks, water, police and fire protection . . . fill in the blank with any city service!). By explaining the local impact of state and federal legislation, city officials can educate while they advocate for their city.
To successfully tell your city story, it’s important to create a culture of enhanced public engagement. This requires a focused effort to educate state and federal lawmakers, the media, and the public about the services, solutions, and partnerships found in your city.
Take these important actions:
A new video is available that demonstrates what city officials can expect when advocating in St. Paul on behalf of Minnesota cities or simply visiting the Capitol complex. It reflects changes in office and hearing room locations made following the Capitol renovation and construction of the new Minnesota Senate Building in 2016.
Tell Your City Story: An advocacy guide for Minnesota cities provides more great ideas and tools to help cities of any size become more effective in telling their city story.