Free Webinar: What You Need to Know for the 2020 Census—Organizing for a Complete Count

Nov. 19—1-2 p.m.
New date for the 2020 Census webinar originally scheduled for Oct. 15. If you registered for the original Oct. 15 date, you are automatically registered for the new Nov. 19 date.


The 2020 Census is coming up fast! The data collected during the 2020 Census will be critical for states, counties, and local communities. Accurate information impacts Minnesota cities in a variety of ways.

Census data determines the number of seats each state has in the U.S. House of Representatives, as well as districts for state government—Minnesota is at risk of losing a seat in the House. Data also guides federal spending allocation of approximately $589 billion to local communities every year, which means that even one missed person could mean forfeiting $15,000 in funding over ten years. Information from the Census can impact planning for roads, schools, hospitals, senior centers, and emergency services to best serve changing populations. Finally, Census data assists businesses in locating factories & stores, recruiting employees, and conducting market research.

Considering what’s at stake with the upcoming Census, what should your community be doing now to ensure a complete count?

During this free online training, learn more about your city’s role in the upcoming Census, including:

  • The importance and impact of the Census
  • Steps your city can begin now
  • Who is involved
  • What a Complete Count Committee is
  • Timeline and key tasks
  • Roles of the Census Bureau, MN State Demographic Center, and local communities
  • Strategies for success
  • Available tools and resources

A complete, accurate census count will ensure your community has the maximum visibility and voice in the coming decade. During this webinar, hear from Minnesota’s State Demographer, Susan Brower, about cities role with the upcoming Census. Learn what a Complete Count Committee is and the best strategies for organizing one in your community. Walk away with concrete best practices, tools, and action ideas to mobilize every resident in your jurisdiction to be counted.

You can learn more about your city’s role with these additional resources:

Presenter: Susan Brower, Minnesota State Demographer, MN Demographic Center
Susan Brower is the Minnesota state demographer and directs the MN State Demographic Center. Susan became the state demographer in February 2012. She regularly talks with Minnesotans about the new social and economic realities connected to the state's economy and workforce, education, health, immigration, and rural population changes. Susan earned her Ph.D. in sociology at the University of Michigan, specializing in demography and family sociology. She also holds a master's degree in public policy from Humphrey School of Public Affairs at the University of Minnesota.

Who should attend: City administrators, managers, clerks, mayors, councilmembers, and others charged with community development and outreach

Fee: Free

Date/Time: Nov. 19, 1-2 p.m.
New date for the 2020 Census webinar, originally scheduled for Oct. 15.

You will be participating via the internet using GoToWebinar. An email confirmation with instructions to join the session will be sent after registration is completed.