New! City Career Advantage Project Offers Ideas to Address Workforce Challenges

January 10, 2022

Featured strategies and outreach tools can help your city attract and retain talent in this tight job market.

City Career Advantage is a new project of the League of Minnesota Cities designed to help make your city an “employer of choice” in today’s tight job market, and retain the experienced and valued staff you already have.

With City Career Advantage, you’ll find:

  • Ideas for attracting and retaining a talented workforce by making your city organization a destination of choice for job seekers.
  • Materials you can use for connecting with and informing job seekers about the opportunities in cities.
  • Resources for reaching out to youth about city services and careers.

Visit City Career Advantage

Cities aren’t immune from job market pressures

Media coverage indicates that most sectors of the U.S. job market are extremely tight right now because of the dual challenges of the “Great Resignation” and a labor shortage. Minnesota cities are not immune from this pressure — for example, Minnesota Public Radio recently reported on how the worker shortage is affecting operations for many cities.

Strategies by cities, for cities

The project’s City Employer Case Studies feature strategies that can help you expand the reach of your candidate search and target job seekers with the skills you need. In turn, the project’s Job Seeker Outreach materials can help prospective candidates in your community succeed in accessing open positions and preparing for the interview and hiring process.

In addition to hiring, employers are also recognizing the increased importance of retaining staff through healthy organizational culture, investments in training and development, and flexible, responsive work environments. You can find city case studies dedicated to these topics as well.

Youth outreach

While many cities are facing immediate workforce needs, city leaders are also invested in educating and encouraging the civic leaders of the future. Many of the League’s Youth Outreach materials have been centralized in one location for city officials to access when working with teachers, speaking with youth groups, or sharing information about local government with students. These materials offer information about city careers and city services for a range of age groups.

More content on the way – tell us what you need!

League staff will be adding more case studies to the project throughout the year. Let us know if your city has a strategy you think other cities may benefit from, or if there is a hiring or retention challenge that you would like to see addressed.

If you have questions or comments about City Career Advantage, contact Joyce Hottinger, assistant HR director, at (651) 281-1216 or

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